When we finally perfected Aurivo ReHears, we had to figure out what to charge for it.
Our business consultants ran the numbers: With the specialized 650nm wavelength technology, 2 years of R&D costs, and being the only device that actually restores hearing cells at the source...
They said we should price it at $1,200 minimum. "It's the only solution that actually works," they argued.
But I've seen too many seniors spend thousands on hearing aids that don't help. Watching people settle for a life where they can't hear their own grandchildren clearly.
That's not why I became an audiologist.
I didn't spend 23 years in this field so that only those who could afford expensive treatments could get their hearing back.
So I pushed back. We settled on $240 - less than a fifth of what our consultants recommended and a fraction of what hearing aids cost.
But I kept thinking about my patients. For someone living on retirement savings, it still felt like too much to hear their family clearly again.
Against all business advice, I've made a decision: